International Expansion to Spain - 1115 Words

International Expansion to Spain An Analysis of how a Domestic IT Company in New Zealand could Feasibly Expand into Spain Contents Introduction 3 Greeting 4 Business Attire 4 Cuisine 5 Language 6 Business Culture 7 Conclusion 7 Works Cited 8 If everybody is looking for it, then nobody is finding it. If we were cultured, we would not be conscious of lacking culture. We would regard it as something natural and would not make so much fuss about it. And if we knew the real value of this word we would be cultured enough not to give it so much importance. (Picasso, 2012) Introduction In any foreign expansion, it is important to understand the culture of the country in which you intend to do business. Our companys CEO is sending us to Spain to consider the culture of the Spanish people and try to determine if we can do business there. We will consider the culture among various cultural factors such as the greetings, the manner in which people dress, their food, the language, and the way that they conduct business. Spain has unique fiestas that honor the Roman Catholic patron saints such as the running of the bulls (Lior Steele, 2002). The domestic culture of Spain is a critical consideration in determining if the business can be successful there. This analysis will consider each of these points as well as make a final recommendation. Figure 1 - Spanish Traditions Greeting Spanish greetings are fairly unique in many ways. ForShow MoreRelatedManagement and Zara1507 Words   |  7 PagesExecutive Summary: Zara is an apparel chain owned at operated by the Inditex of Spain. It was founded by Mr. Amancio Ortega Gaona; currently Spains richest man. Zara specializes in fast fashion. At the end of fiscal year 2001 Zara was operating 1,284 stores world wide and had total revenue of €3,250 million. Inditexs headquarters and its major assets are located in the Galacia region of Spain. Inditex also operates five other chains: Massimo Dutti, Pull and Bear, Bershka, Stradivarius and OyshoRead MoreSpain And The United States1095 Words   |  5 PagesSpain and the United States began relations in the earliest days of North America’s colonization. Spain’s settlements in Florida, followed by other colonies in Louisiana, Texas, and the Southwest and California, meant that early American colonists would come into contact and later into conflict with the Spanish. In the early days of the American Revolutionary War, Spain assisted the Americans in their struggle for independence. 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Zara has been expanding intoRead MoreZara Casestudy983 Words   |  4 PagesBIT HuangFei (Tracy) Zara: a Spanish retailer goes to the top of world fashion Answer1: The international expansion of Zara started with the opening of a store in Portugal in 1988. Through establishment in Portugal Zara acquired international market experience and knowledge and realized that it would have to adjust its business model to suit the new international markets. International sales accounted for 69 percent of its total turnover in 2005, with Europe being its largest market by farRead MoreFor The Review Of Seeing How Companies Expanded Internationally,820 Words   |  4 Pagesin Japan, 3) Nestle in Spain, 4) Nike in the UK and 5) Apple in Japan Crayola’s Expansion into China: Both the text and theme choice were very pleasant selections to read. The formatting of the slides were very interesting, as borders between text and images were kept in check and have a very clean appearance. The presentation itself was very informative, and included all of the core values required per the rubric. It seamlessly went through their initial domestic expansion beginning in PennsylvaniaRead MoreU.S. Involvement globally1428 Words   |  6 Pagesï » ¿Austin Jackson U.S. Involvement globally At the time of the Spanish American War the United States went from relative isolation to increased global involvement because of economic expansion, and rebellion in the western hemisphere. The consequences of this increased global involvement on American society was that America exited the Spanish-American war as an Imperialist country and America began to abuse its position as an emerging world power. American policy makers were forced to considerRead MoreAmerica s Influence On The American Civil War932 Words   |  4 Pagesaround the world and put their influence on many regions all at the same time as growing to a world power. 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